SPOTLIGHT MARKETING & MEDIA was founded in response to an urgent need in the market to help business owners improve the quality and efficiency of their marketing efforts.
Running a business is tough and it takes a lot of time and effort to deliver the product or service that keeps the rent paid and the lights on, let alone making a little profit out of the deal. Add in the responsibilities involving juggling the myriad marketing responsibilities and media options and it is even more difficult, not to mention extremely time consuming. That’s where Spotlight Media & Marketing can help you. Partnering with Spotlight allows your company to have access to a dynamic group of experts that have the experience and knowledge required to sift through the clutter and create with you a comprehensive marketing plan. Best of all, Spotlight has established long term relationships with every type of advertising medium, that leads to many unique and often time exclusive media purchase opportunities. Couple that with a team of creative production professionals and media purchasing experts will allow you to rest assured that you are getting the best value for your marketing and advertising dollar.
Simply put, we make good businesses better, no matter how good they already are. It’s your time to shine!
Long before founding Spotlight Media & Marketing, Suzanne earned her reputation as a trusted business expert and partner. Her unique insights, sharp business acumen and strong relationship building skills have helped her clients grow their businesses. In countless meetings, pouring over marketing plans and media buys, Suzanne found that strategic thinking and planning for long term success was much more fun and most importantly, more rewarding than any other aspect of the trade. With more than fifteen years of sales and marketing experience under her belt, Suzanne left behind her position as an award winning Senior Account Executive with Citadel Broadcasting Company to pursue her dreams. Prior to that, Suzanne worked as an Account Executive for Liggett Broadcasting and most recently with Donovan & Smith, a full service marketing and advertising agency in Lansing, MI.
Todd's 23 years of media experience is invaluable in helping clients with all aspects of their marketing plan. With careful analysis, Todd’s specialty is determining what tactics will best drive the greatest performance and results through various print mediums, direct mail and outdoor. His inside knowledge is a valuable resource for many clients and partnerships. Before joining the team at Spotlight, Todd worked as Sales Manager and Interim General Manager for Gannett Newspapers; Lansing Community Newspapers Group, Michigan. He also served as Publisher of several community focused weekly newspapers within the HomeTown Communications Network. Prior to that Todd developed and managed distribution systems in northern Michigan for the Detroit News and Detroit Free Press.
Running a business is tough and it takes a lot of time and effort to deliver the product or service that keeps the rent paid and the lights on, let alone making a little profit out of the deal. Add in the responsibilities involving juggling the myriad marketing responsibilities and media options and it is even more difficult, not to mention extremely time consuming. That’s where Spotlight Media & Marketing can help you. Partnering with Spotlight allows your company to have access to a dynamic group of experts that have the experience and knowledge required to sift through the clutter and create with you a comprehensive marketing plan. Best of all, Spotlight has established long term relationships with every type of advertising medium, that leads to many unique and often time exclusive media purchase opportunities. Couple that with a team of creative production professionals and media purchasing experts will allow you to rest assured that you are getting the best value for your marketing and advertising dollar.
Simply put, we make good businesses better, no matter how good they already are. It’s your time to shine!
SUZANNE (huard)
founder / ceo
Long before founding Spotlight Media & Marketing, Suzanne earned her reputation as a trusted business expert and partner. Her unique insights, sharp business acumen and strong relationship building skills have helped her clients grow their businesses. In countless meetings, pouring over marketing plans and media buys, Suzanne found that strategic thinking and planning for long term success was much more fun and most importantly, more rewarding than any other aspect of the trade. With more than fifteen years of sales and marketing experience under her belt, Suzanne left behind her position as an award winning Senior Account Executive with Citadel Broadcasting Company to pursue her dreams. Prior to that, Suzanne worked as an Account Executive for Liggett Broadcasting and most recently with Donovan & Smith, a full service marketing and advertising agency in Lansing, MI.
TODD (pride)
president, travelhost of mid-michigan
+ print media Specialist
+ print media Specialist
Todd's 23 years of media experience is invaluable in helping clients with all aspects of their marketing plan. With careful analysis, Todd’s specialty is determining what tactics will best drive the greatest performance and results through various print mediums, direct mail and outdoor. His inside knowledge is a valuable resource for many clients and partnerships. Before joining the team at Spotlight, Todd worked as Sales Manager and Interim General Manager for Gannett Newspapers; Lansing Community Newspapers Group, Michigan. He also served as Publisher of several community focused weekly newspapers within the HomeTown Communications Network. Prior to that Todd developed and managed distribution systems in northern Michigan for the Detroit News and Detroit Free Press.